101 Marketing Ideas – 31 through 40
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This is now the fourth installment of 101 Marketing Ideas you can use to help take your business up a notch in 2010. Here are 31 to 40 Marketing Ideas for you to consider.
31) Host a free conference call. Give out free, practical advice.
32) Write letters to editors on subject / topics related to your industry.
33) Attend industry conventions and seminars.
34) Attend industry conventions and seminars that your target market would attend. (For example, if you are a sales consultant, you can attend a “VP’s of America” convention.)
35) Staff an event. (Sign on as a staff member or volunteer at a public event and network away!)
36) Advertise in local school and church newsletters.
37) Write and submit Press Releases for every notable occasion. Don’t ignore local newspapers. Read More→
101 Marketing Ideas – 21 through 30
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So we are on the third installment of 101 Marketing ideas you can use to help take your business up a notch in 2010. Here are Marketing Ideas 21 – 30 for you to consider.
21) Learn to write great headlines for articles and emails.
22) Publish case studies after finishing successful engagements.
23) Ask for referrals from past clients.
24) Make sure all of your children’s teachers know what you do.
25) Send out holiday cards with your business information on it.
26) Register with local associations that are related to your profession.
27) Place fee ads whenever you can. Craigslist.com, Backpage.com, Kijiji.com are great places to start.
28) Speak at local universities and colleges.
29) Leave copies of your free reports and articles on airplanes. (Best to tuck them into the Sky Mall magazine)
30) Write White Papers and distribute them among your clients and colleagues. Read More→
11-20 of 101 Marketing Ideas
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The other day I stated that I was going to give you a 101 Marketing Ideas to help take your business up a notch for 2010. Here are Marketing Ideas 11 – 20.
11) Offer yourself as a resource to local reporters looking for expert opinions.
12) Pitch story ideas to local newspaper and magazine reporters.
13) Write a regular e-Zine or newsletter.
14) Write quest articles for other people’s publications.
15) Give away a free report!
16) Appear as a guest host on radio. Both online and offline.
17) Make sure all your friends and family know EXACTLY what it is you do. Read More→
10 of 101 Marketing Ideas
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As the New Year approaches I wanted to give you 101 Marketing Ideas that you could use to help your business really make it’s mark in 2010. Many of you may already be using these ideas already.. but I am sure there are at least one or two that you are not using..
So.. without further delay here are the first 10 of your 101 Marketing Ideas.
1) Get a professional website. (You need some place to send all of your prospects to!)
2) Add a blog to your current website. (Your clients and prospective clients will appreciate the free information, and it will speak volumns more than just a brochure.)
3) Join your local Chamber of Commerce. (It’s a perfect place for networking with people from your own local community.)
4) Create unique business cards and hand them out whenever you can. (See if you can hand out three or more every single day.. do this enough days in a row and you should definitely see an increase in customers.) Read More→
MySpace – The Death Of A Website And Why We’re To Blame
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Do you remember what MySpace was like in 2004?
I do. I used to run a group in the business section of MySpace Groups, we had over 25,000 members… that was until spammers and B.S. started to consume over three hours a day of my time and we decided to close the group in late 2006. We had many subscribers complain about us closing the group down, but we thought (and still do) believed it was for the best. Now I can’t even stand to visit MySpace when I check once a month see if I have any new messages.
So.. why am I no longer willing to succumb to “dealing” with the daily grind of the social media giant MySpace? In a word.. Facebook! MySpace was great, in the beginning; but it was destined to fail from the start. Its architecture was never designed with privacy in mind, it’s actually built with the opposite reason in mind. It is built like an open door that lets any and everyone in.
Another example of how ludicrous MySpace and its number(s) got were the citations of how many members it supposedly had. The month-over-month statistics were astronomical. We all know, or at least we should, that the number of fake profiles probably outnumbered the number of real profiles 3:1, and it is probably even higher today. Do you remember when MySpace claimed it would have been one of the largest countries in the world it it was a country?
You know… back in the day everyone had a MySpace account. Now everyone I know is deleting their accounts or simply ignoring them all together.
I would like to go on record that the same thing is going to happen to Craigslist if they too don’t find a better way to prevent the autoposters and spammers from abusing Craigslist. Side Note here as I believe that I have a solution for Craigslist (if anyone cares to read). One of the easiest ways to stop the spammers and autoposters out there would be to charge a small fee (say $0.10) per post. This fee wouldn’t be cost enough to offer legitimate complaints for even regular posters (businesses or individuals that are following the terms of usage agreement), however would go really far in making one spamming or using autoposting services to think twice. Read More→
Does Your Domain Name Age Matter? Not As Much As You Might Think?
If you’ve ever taken the time to speak with someone who thinks they’re God’s Gift to SEO they’ll tell you that your domain name age is extremely important. However, after dealing with several successful SEO campaigns of my own, I think it goes deeper than that. Your Domain Link Age is what really matters.
In other words.. how old is the domain name of the website that is linking to your site (we better be talking about a one-way link too) and how long has this link been established? Add an additional 10 points if the linking website is a .EDU or .GOV domain. But, seriously all things set aside… If you are looking into buying an old domain name for SEO reasons, domain name age isn’t a good reason. What you would want to do is to purchase a domain name that has a decent amount of back links. Read More→
Does Your Web Presence Do Your Company Justice?
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Does Your Web Presence Do Your Company Justice?
Have you ever shopped online for a particular product, service, or took the time to research a company you’re interested in only to see their website is full of hard lines, poor contrasting, and sloppy design? Why is that?
Why are there companies that have hundreds of thousands in revenue, but don’t even have the most basic web standards under control? You know what I am talking about, we have all seen them. Websites that come across looking like something that was designed by “the design student nephew” or a DIY (do it yourselfer) with more ambition than pride.
Needless to say, companies that end up in this rut suffer from something that I’d like to call “Web dwarfism”. It’s when your web presence is so dreadful you’re actually at a disadvantage by simply having a website.
So what is the solution, you ask? The short answer would be.. SHUT IT DOWN! By putting up a website that you know is not satisfactory you’re leaving your company open to criticism that may not be deserved. Your best bet would be to create an entirely new website that is fitting to your brand. If you’re part of a smart, chic organization… shouldn’t your website say… “we’re smart & chic”?
Just as if you’re a part of a powerhouse professional services firm, your website needs to reflect that. If you have a web presence or are looking to have a web presence, you should take the time to figure out exactly what your website should say when someone is looking for your product, service, or just researching your company.
Bookmark this site, read the past entries and get access to future entries to discover how to turn your web presence into an advantage for your company!
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Very Important Local Online Search Advertising News!!!!
When was the last time that you searched for something on Google in your local area? Did you notice the changes that Google has made? The changes to Google Local is going to affect every local business whether they are ready for it or not. Google is now showing local businesses in search results without requiring geo-local modifers (city names, zipcodes, etc.). So, what does all this really mean? Basically, if someone does a geo-modified search for “Car Wash Richardson Tx” they will now get Googl’s 10-Pack local results for “Car Wash” companies in Richardson, Tx. Read More→
The Seven Principles for Attracting More Local Clients – Part 7
By: Robert Middleton
Part 7. Creating Marketing Action Plans
Even after you’ve developed the foundation of your marketing, which includes understanding the game, maintaining the ideal marketing mindset, creating a powerful marketing message, materials, and strategies, you have one more important step towards marketing success.
And this step is creating a marketing action plan. You might think of this as a marketing blueprint, much like an architectural blueprint. This action plan is your step-by-step guide in implementing your marketing strategies.
An ideal marketing action plan includes the following elements: Read More→
The Seven Principles for Attracting More Local Clients – Part 6
By: Robert Middleton
Part 6. Determining Marketing Strategies
Once you are armed with the previously mention marketing principles you are ready to choose marketing strategies or activities that get your message out into the world and in front of prospective clients.
Let’s revisit Marketing Ball. The marketing strategies you employ depend on where your prospects are located on the Marketing Ball model. Remember that the purpose is to move them around the bases. First are marketing activities to get prospects onto first base.
From Stranger to Affiliation to Attention Read More→